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Save Money and Go Green...It's Simple!

Published on 11/14/08 11:24AM by Donna Kaplan

In this economy, saving money is key.  While "going green" has become somewhat of a trend in recent years, becoming a business with green ideals saves you money and saves the enviroment.  Utilizing our state of the art HP Indigo 5500 Digital Press and our large digital library, we will print what you need for the time being, virtually eliminating waste.  The old school of thinking was to print as many as you thought you could use to save money.  The new way to think about it is to print what you need now, and when you're ready for more, just ask! :)  To further explain this, here is a quick case study ...

A local small business had 7,000 brochure's printed 3 years ago showcasing their services, rates and staff bio's.  The price broke at 5,000 but they recieved a greater discount from a large online offset printing company if they continued to increase their quantity.  Over the course of the last 2 years, they used about 3,500 brochures.  A few months ago, they changed their prices and added additional features and subsequently, staff members.  They tried to put labels over the old prices and a small insert regarding their new staff member's, but it took away from the high end look that their piece once had.  They ended up throwing out 3,500 brochures and having Curley print up their new ones.  We printed 500 brochures in September (which were all used within a month and a half) and when a staff member recently left and a new one joined, we were able to make the quick change to their file and print another 500.

This is just one of the many ways to cut costs, save paper and have the ability to make changes to anything at any time.  In this struggling economy, it is more important than ever to help your business grow and the best way to do so is to save money and to choose an efficient printing solution.  Give us a call to discuss how we can help you.

Hope everyone is enjoying the fall season!

Pick Our Brain's

Published on 10/29/08 05:09PM by Donna Kaplan

Hello everyone and Happy (almost) Halloween!

In the last entry, we gave you a chance to pick our brain about anything and everything.  We chose a few questions and those are below.  We know we didn't get to all of them and we certainly welcome any and all questions so feel free to e-mail or call whenever you'd like! :)

Will I ever be able to track my mail?
Yes! In 2009, the Postal Service will allow us to track your bulk mailings.  More information will follow as we get closer to the beginning of the year, but this is GREAT news!

Do I have to print large quantities to avoid set-up fees?

No! :) Thanks to on-demand digital printing, we are able to print you as many or as few as you need with no set-up fees. 

I want a stamp on my envelope but I still want to mail at my usual presorted rate, is there a way to avoid the permit imprint but still have a stamp?

Yes.  We can use precancelled presort standard or presort first class stamps on your mailings.  They are called "precancelled" because the post office does not use the traditional red ink over them.  They stay as-is.

What is Variable Data printing?

Ever recieve a piece of mail or a postcard with your name on it?  The printer didn't print that specifically for you, instead they used variable data to change the name on each piece based on the database.  At Curley, not only do we change names, we can change photos or entire blocks of text!! :)

...We hope these questions were helpful to everyone.  Stay tuned for the next blogs and don't forget to check out our news feeds! ... Our first official newsletter will be coming out soon too - be sure you're signed up!

 

 

Fall Open House

Published on 10/10/08 10:34PM by Donna Kaplan

Thanks to everyone who attended our Fall Open House on Thursday, October 9. We had a wonderful turnout! We are so glad to hear that everyone loved the new press, the band, Ardeo's fantastic food, Cape Cod Beer, Ben and Jerry's and of course our all-star staff! :)

It was quite a feat turning our warehouse into a function room for the evening - especially because we worked hard to get many of your jobs out that day! We are really looking forward to the future with our great new press which will help us help all of you grow your businesses.

For our next blog post, we're going to let you pick our brain. Please take a minute to comment on the post or e-mail us (Donna: dkaplan@curleydirectmail.com; John: johnc@curleydirectmail.com; Erica: cdm@curleydirectmail.com) with your questions. We look forward to answering! :)

Once again, thanks so much to everyone who attended the Open House. For those of you who weren't able to attend, please call us to set up an appointment to view the new HP Indigo 5500 press and learn about it's amazing capabilities.
Hope everyone is having a great start to their fall season,

* Donna *

New Site!

Published on 09/03/08 04:54PM by Donna Kaplan

Welcome to our new site! We are so glad you’re joining us in our new endeavors. As often as we have time, a few of us will be blogging about Curley happenings, postal changes and whatever else we think you might be interested in :) We’ve been spending so much time working on the site that there isn’t enough time to blog today, but please leave your comments and let us know what you think of the site!

We hope everyone had a great summer! :)

- Donna, John III and Erica